Audience profiling

Audience profiling

Audience profiling is information about your audience which includes race, sexuality, gender, age, education, occupation, disposable income, annual income, current life style/desired life style, culture, media interests,  buying habits and loyalty to brands. All this data is collected to help create a new product that the target audience will want to buy and will receive the message for example if the target audience was directed at sports fans the company may advertise the product on Sky sports or in a football stadium where the primary audience are most likely to see it rather than placing an advert in a place where not so many people will be able to view it.

Audience profiling splits into two categories called demographics and Psychographics.

Demographics are a specific segment of a population that all share characteristics, demographics are used to split people into different letter code categories which can display the income and status and class of the people in each group.

Psychographics is when people are grouped together depending on their attitudes and tastes. Psychographics are mostly directed at an individual’s lifestyle and links them together into 6 different categories.

Reebok audience profiling

Demographics

Age: 18

Gender: Male

Race: White

Sexuality: straight

Religion: Atheist

ABC: E

Education: collage

Occupation: Works as a part time storage room operator in Tesco

Marital status: single

Income: £7.50 and hour

Nationality: British

Psychographics

A young independent learner who isn’t very confident and likes to ask questions, he likes to spend his time chilling at home playing his Xbox, he rarely goes out but likes to buy new release video games and likes to dress to impress. He also describes himself a fun loving caring person who likes to make others feel happy when they are around. He is a consumer that loves finding bargins on Amazon and dresses in casual clothes. He is over emotional and can be very creative when group working on projects. He also enjoys talking on social media catching up on the latest television shows as well as saving time for his course work and his video games as well as using the internet. He looks forward to going on holiday every year spending time with his family and likes to keep healthy but at the same times likes to eat junk food. He likes to listen to all kinds of music and likes to put a smile on peoples faces but has hard time communicating with new people.

Likes: video games, all electronic devices, social media, holidays with family and being who he is.

Dislikes: Smoking, bad attitudes, self-cautious, loud people and being alone.