Task 3: ASSIGNMENT 1
Television licence fee is a bill that people pay the
government for owning a television in exchange the television offers a wide
range of channels, online content and radio that also comes with developing new
techniques in order to get the entertainment to you, the licence costs about
£12.30 a month this money. An example of ownership would be the television
licence as the television licence is used to pay for the BBC well as other
television shows like ITV that are private owned get funding from the adverts
to be broadcasted.
We have to pay a TV licence fee to own a TV as well as to
fund the BBC. The BBC needs the television fee to keep the program running well
as other TV broadcasters get their funding from advertisement on television,
this is because ITV has the most popular shows that people like to watch which
then attract a wider range of audiences and advertising company’s pay ITV to
advertise their product.
You will also now need to pay a licence fee to watch the BBC
on website devices as lately the amount of people watch their television shows
from their phone or computer as they are always out and don’t have time to go
home and watch TV or they find using mobile phones and computers more cheaper
and efficient than owning a television.
A subscription to television is basically a package that allows
you access to premium channels that you wouldn’t get with a normal box, you
would get the full service including analogue and digital cable with satellite
television, the package also includes Wi-Fi and via digital terrestrial along
with internet television, television subscription offers television broadcasted
from around the world and their analogue terrestrial signals are up for
subscription.
An example of subscription ownership would be Sky, Netflix
and Amazon prime, by subscribing to one of these company’s you have ownership
of the product until your subscription contact runs out, as an example if I had
a subscription with Netflix I can watch any movie I want until my subscription
contact reaches its expire date, then I no longer have ownership until I renew
my subscription contract which allows me to have ownership of the Netflix
service till the contract expire date.
Pay per view is a type of television payment that allows a
television subscriber to get access to via private telecasts, the television
provider buy events to watch via private telecasts, the broadcaster then allows
everyone who bought the event to view the program at the same time, these
events mainly feature sporting programs and films like Man United television that
is bought by the subscriber and can view the Man united matches only at the
time it broadcasts.
Summing pay per view up is basically buying a particular
film you enjoy or paying to view a specific sports match, a great example of
pay per view is sky box office, in the box office you are able to select a film
you enjoy or a particular episode or sports match and are able to buy it to
view it on your TV anytime you wish. An example of a film on sky box office is the
hunger games.
Sponsorship is a way to show you support an event or person
or company by purchasing their goods and services or by paying to watch an
event on TV, companies that sponsor television production like News corporation
or 20th century fox receive a form of advertising of the sponsors
product, this advertisement could feature the product logo or item unique to
the company in the film or have an advert on their television channel stating
that they sponsor a show, or it could be the other way around for example if a
film sponsored Coca-Cola, Coca-Cola would advertise the film on their packaging
or to show that Coco-Cola sponsors that film.
Sponsorship is a way of advertising in the media industry,
this is where a business pays money in order to be associated to a specific
event. Most businesses like to sponsor charitable events and sports events.
An example of this would be avenges being sponsored by
Coco-Cola and an advert for coke sponsoring marvel during a super bowl
commercial.
Advertising is a form of showing off a product to get people
interested in the product to try and make them by it, film industries advertise
their film on buses, television, radio, billboards, web, posters and newspapers
to spread the word about their new film to make people want to go buy tickets
to watch the film or watch a certain television show on a specific channel to
earn profits, advertising can also be featured in films if a company wanted to
advertise their product they would pay the film creators to feature their logo
or product in the film.
An example of this would be an advert for superman posters
being featured on elevators.
This is film marketing a specific type of marketing called
synergy, synergy is when two different companies work together to advertise
their products, this then creates a bigger effect on the customers than the two
company’s separately, an example of this is the Superman VS Batman bus as kids
may be attracted to the design and want to ride on that bus so the bus company
may earn more money from customers as well as advertising the film in the
designated bus stop areas. I could also link this to product placement as the
manufacturer could pay for their products to be featured in a film.
And batman vs superman being advertised on buses
And harry potter billboards
Product placement
Product placement is a brand of a company featured mainly in
films to advertise their product, the film advertising their product will get
paid by the products company to advertise their product or logo in the film, an
example of this was Superman, the film featured the main character “Superman”
crashing into a Tabaco van logo company called Marlboro and the enemy “Zod”
being thrown into a coco-cola logo on a lit up billboard.
Private Capital is when a person or group of people invest
in a film project and will get something in return that is equal to the amount
they invested or more. Rich people that invest in films will mainly want a
share of the profits this is usually done in percentages, people who invest in
the film are most likely to receive their money back plus extra profit due to
their shares and success of the film and you’re not donating your money for
free, however if the film doesn’t make enough profits and something happens the
investor could lose out on profits, there are also agreement laws and contracts
to stop the person who received the investment from taking the money and
leaving and this can be a huge gamble since you are using someone else’s money.
Financial aid is money given to a film or television show
that the government think will be successful, the money that is given to the
film producers is a grant and therefore it doesn’t have to be paid back,
however the government isn’t just giving the money away by investing in a
successful film the government is going to be earning lots more money and
profits due to tax’s for everyone who views or buys the film, the more
successful the film the more tax income, this can also be a bad thing since
grants are a few hundred thousand which isn’t a lot for a film producer as they
can get more money from other investors for example Hollywood invested in
Jurassic world.
Market development funds is when a manufacturing company
invests/ give funds to a film to help the film be successful and to be able to
distribute and sell products related to the film or sell their product with a
brand of the film on or feature advertisement for the film to spread the word
to the public of the new film about to be released, an example of this is
virgin media investing in dead pool advertising the main character along with
the film that can be watched on virgin media.
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