Unit 25/Unit 8
In this report I am going to be talking to
you about media terms and provide you with examples of the technology brand,
along with providing you with industrial examples.
Satellite television
In the process of the television industry
the satellite television was one of the very first, satellite television is a
broadcasting service which sends signals to the satellite and then the
satellite sends the signal to the audience through the areal dish which is
connected to their TV and then the signal broadcasting program is available to
view on the TV, satellite TV can provide homes with over hundreds of different
channels to choose from worldwide. An example of a satellite television
broadcaster is Sky where they offer a wide range of channels and send
broadcasting signals around Europe. Satellite TV has had a massive impact on
the audience as they become more interactive with the television since they are
able to select any program they wish.
Analogue television
A long time ago people use to own an
antenna or an aerial in order to receive signals, this was known as analogue
television however this method was very frustrating as there was a lot of
hassle receiving the signals and setting up the antenna or aerial in the
perfect location to receive a quality signal, by owning an antenna this could
possibly mean you would lose part of the broadcasting time as the antenna will
take quite a while in order to set up. Analogue TV only has only 4 channels and
people would have to look through a TV guide in order to see the time table for
what shows were going to be on at a certain time of the day. An example of an
analogue company is Virgin media, Virgin media use analogue signals to transfer
data to their audience.
Digital satellite
Moving on to our days we own digital
satellite which has a high improved signal, better quality footage (High
definition), faster, easier and can now reach out to a wider range of audiences
as all ages are able to view and use it as well as it being accessible and
available everywhere, one of the best things about digital satellite is the
fact there are lots more choices available for people to watch, however one of
the not so good things about digital satellite is the weather, micro waves can
be absorbed by the rain and therefore your signal could be lost or very poorly
due to weather conditions. Digital TV introduced the red button where the
viewer could interact with the TV for example on Sky they feature a kids
channel called “Cartoon network” where if you pressed the red button on the
remote you could play games on your TV, this also relates to the idea of the
audience being active choosing the play the game on the television show
whenever they please.
Cable television
Cable television is another way to send
programs to the viewer, this is done by using underground utilities or utility
poles to send radio signals to the viewer and goes through a coaxial cable
where the signal is then travelled by radio signals and is then received by the
antenna above the TV and the watch about 500 different programs, cable
television provides the viewer with a better connection speed and quality TV
view. Cable TV didn’t have much interaction however it did have a wide range of
channels you could browse and watch an example of cable TV provider is a broadcaster
such as BT where active audiences can choose from a variety of shows.
On demand
When a film is on demand this means the
viewer can choose to watch the film whenever they please without having to wait
for it on the channel time table, on demand features a load of videos which the
viewer can select from along with any time access. On demand is very useful for
people to enjoy and re watch their favourite programs or films whenever they
please and will no longer have to worry about recording programs, or waiting
till the show is on. For example Sky features on demand shows which an active
audience can use to watch films whenever they please.
Film based
Film based technologies has developed
rapidly over the years, helping improve film quality, for example the film “the
Amazing Spider-Man” was created in 2002 and then had a remake of “the Amazing
Spider-Man” in 2012 displaying updates and improvements to the technology
advancements at the time when the film was made, when “the Amazing Spider-Man”
was created in 2002 and 2012 both of the films were created using the very best
advancements in film technology of the time. CGI which is known as computer
generated image was also used in “the Amazing Spider-Man” to make the
characters look more realistic than they were in the the earlier which also
made the villian’s of the film look more evil than ever before, and finally
another thing improved about “the Amazing Spider-Man” film was the use of slow
motion and high definition zoom ins with improved lighting, graphics, effects
and over all quality of the film. Other movies that were remade was Dawn of the
Planet Apes which was originally created in 2001 and was remade in 2011, Dawn
of the Planet Apes was remade using CGI to improve the realisms of the apes and
improved the sound of the entire film, most of the films which were remade were
mostly remade since they had a great story line and would bring in more
profits. Another thing I want to point out was the use of 3D visual effects
that made movies pop out of the screen and this technology was later developed
to be used for 3D x-rays, CGI is also used by film makers so they can create
more realistic creatures/behaviours and can also create massive explosions without
causing damage to property. 3D and CGI is important to any film producers as it
allows them to create the un thinkable and help bring the film to life, it also
helps them earn even more profits as it is a hit with the audience as the new
computer generated film bring more realisms and creativeness to the film and
enhancing the features and detail of all the characters.
Interactive
Television has become more interactive with
the viewer as television has advanced, in todays world you are able to interact
with the television by using your remote. For example Sky allows the viewer to
press a red button on their remote which allows them to play fun active games
on their television, you could also press the blue button on the remote which
allows you to tag any channel that you enjoy watching and will allow you to
jump straight to them. Interactive within television allows the viewer to get
more out of their box as it bring more power and control towards the audience.
By being Interactive this also allows producers to develop and improve their
channels to obtain more viewers, for example Cartoon Network allows kids to
press the red button in order to play games and interact with the show more.
People can also interact with the television more by not only by using their
remote they could connect their phones or have a touch screen television that
allows you to control what you watch, in this case if you lost the remote you
can still interact with you television. Interacting with programs has also
improved, for example on “I’m a celebrity get me outa here” you can call in to
vote for your favourite camp mate to keep them on the show, this allows other
companies to earn profits as they earn money by people calling in.
Internet
The internet has progressed over the years
and is essential for promoting a film. The internet is used from all around the
world and is a great source to help spread trailers on different websites such
as You Tube and the internet movie data base also known as IMDB. Users of the
internet can brows the web searching for sneak peeks of new films, what the
film is going to be about, what actors/actresses are going to star in the film in
order to get more people interested in the new release film. On the other hand people
could upload spoilers of the film which could ruin secrets and mysteries of the
stores and would ruin the whole movie experience, this could damage the market.
Publicity isn’t always good, this is because people could spread rumours and
bad vibes about the film, and will be almost impossible to track it down to get
it removed. Some other television companies such as Sky even own their own
website called Sky Go where people are allowed to view and watch any program
they recorded or wanted to catch up on and they can view it on other device
such as an iPhone or computer, For example if you missed a program on ITV you
could go to the ITV Hub where you can watch the latest programs to catch up as
it shows you all the content which has been uploaded lately, this lets the
viewers watch films and television and also lets the company know if it’s a
popular or not so popular show. The viewers can also sign up to the website in
order to get a subscription to the website, by doing this the audience is aloud
to stream any program or film which the company releases. The internet can also
be bad as people could upload pirated copies of the film and may upload the
video to You Tube without a copy right causing a loss in profits for the film
company as people wont pay to watch the film and can view it for free, but most
of these videos that have no copy right are being forced to take down the video
and could be sued. Piracy is a big problem with film industries as a massive
amount of researching has to be done in order to track down and stop any pirate
videos from being leaked. Companies like the BBC are willing to make programmes
available online first before shown on television however this could make
television less popular as you could see it first online.
High definition
High definition can be reference to high
definition TV, HD DVD, HiDef, Blue ray disks, HD video and even high definition
audio, when talking about visual effects on high definition the quality of the
video will depend on the amount of pixels included in the video, an example of
this is YouTube who current high definition is 1080p, YouTube’s lowest amount
of pixels is 240p which isn’t good quality, lately YouTube has even added 1080i
to their videos to brings high definition interlaced videos to the public. In
today’s world HD TV are extremely popular on the market as it has the best
quality detail videos containing a lot of pixels, HD equipment is even used for
filming within the film industry to create the best visuals used to seek out
important detail to make the film look stunning from not only in cinemas but
also from the comfort of your home, I personally think High definition has come
a long way in the film industry providing the viewers with quality audio and
videos and will continue to improve the visual effect and audio effect for the
future. For example Panasonic is a television company that shows graphics in
high definition.
Streaming content
Streaming is when someone broadcast content
that can be viewed by other people using internet from anywhere around the
world, For example ITV iPlayer is a website/app that streams programs on ITV,
if you were unfortunate to miss a favourite show you could still view it on
catch up. On the ITV iPlayer you could search for your favourite program, read
a description of new programs or even find out what is the most popular show.
Another example would be Netflix where you are able to brows from over
thousands of movies to watch.
The advancement of streaming gives power to
the audience allowing them to watch whatever the would like and whenever they
want on any device which is connected to the internet. By streaming this makes
it hardly impossible to even miss a show you want to watch. There are also film
streaming companies such as Netflix that allow you to brows and watch any film
whenever you want as long as you pay a monthly or yearly fee membership. It
isn’t possible to add up the amount of televisions watching a specific channel
however on a webpage this can keep track of how many people have visited or
viewed a specific page. The down side to streaming is that it could be used to
make pirated videos, however companies such as Netflix will pay a fee to the
producers for using their video on their website.
Digital
record
Digital recording is a new way for people
to view programs and films. On Demand will require you to have internet in
order to watch the content however with digital recordings this does not require
internet to view the content. For example Sky + is a way for Sky customers to
record programs or films. You could even use Sky + to link your recorded videos
for example “the Walking dead” comes on at 9:00pm and you wish to further
record the series as soon as it airs you can link the series so you record all
the series until it finishes, so if the new episode is on next week you can
have it ready recorded and can view it after its been recorded the day it releases.
After the Sky customer has recorded a video they could watch it at any time,
since the program/ film has been recorded the viewer can rewind, pause, play or
even fast forward the program or film, this is very useful to skip the adverts.
However digital recording can be a problem especially if there is a clash as
you can’t record two programs at the same time meaning you will have to stop
one recording. There are also newer ways to record programs and film without
being home, if you are out you could use your iPhone or laptop to record a
program directly to your box set, however to be able to do this you would need
to log into your personal Sky account and record any programme while you are
out and about. The ability to record your programs has a big effect on the
viewers as they will no longer need to wait for the program to come on, they
won’t miss out on their favourite show and don’t need to be by their TV to
record it with a DVD recorder as they can do it by using their phones. Advertising
may be less effective now as the viewer doesn’t have to watch the adverts and
can fast forward them however the advertisers have come up with a technique
where the viewer can tell what each and every advert is by advertising a single
shot with the companies logo, this then lets the viewer see what’s being
advertised in less detail.
Pay per view
Pay per view is a private telecast that
sell their event to be viewed by the customer (person paying to view the
event), the broadcasting company would then show the event to anyone who has
put an order into watch it. A very popular Pay per view example is Sky’s Now
TV, Now TV allows anyone to pay for an event they want to view even if they are
not Sky customers, Sky also mentioned Now TV can be accessed anywhere within UK
and can view the content on any platform device and any broadband.
Emerging technologies: emerging technologies
is how technologies have developed throughout time which are creating the
future, technologies have progressed in film and television for example the screen
sizes of the video can be watched on any devices from televisions to laptops to
mobile phones and tablets etc. There are even apps created by film companies
which allows users to interact with the app to get them more involved with the
film company, for example The Lego Batman movie advertises on different social
media apps such as Instagram , Facebook and Twitter as well as their own Lego Batman
movie app which provides games directed at younger viewers. Another example is
streaming content from the internet where we can clearly see technology has
progressed to the point where you can view content anywhere within the world.
Consumer product: Consumer products are products
that satisfy the users needs for personal use, consumer products usually appeal
to a large group of people and is purchased often. Consumer products also take
little thoughts when buying the product and can become part of a daily routine.
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